Would you like to develop an online reputation that people talk about and trust? I can’t imagine anyone would answer “No.”
Developing and managing an online reputation can be one of the most comprehensive tasks for small businesses and large businesses alike because of the different talents you need to become successful. Here are some of them:
- Public Relations experience
- Marketing and Brand Management
- Search Engine Optimization
- Social Media expertise
However, don’t be overwhelmed. There are many free resources on the internet that teach you how to approach each area of influence.
The following websites are broken down by skill-set and prove to be a great introduction to the new emerging ORM industry. So, why don’t you climb these stairs with me for a few minutes?
Public Relations
1. Micropersuasion
Micropersuasion, written by Steve Rubel, is a great source for learning about traditional public relations experience and how it applies to large companies. He currently works for Edelman Digital, a subsidiary of one of the largest PR firms.
2. Ogilvy PR 360 Digital Influence
Ogilvy PR is embracing the change marketing and public relations alike. They publish best practices and commentary on the new emerging trends on the PR world. Overall, it is a collabarative blog of PR professionals and they welcome an open dialogue about all of their articles.
3. Media Guerilla
Media Guerilla, by Mike Manuel, is a one-stop resource for learning new-age public relations. He is one of the PR professionals that “gets it.”
4. A PR Guy’s Musings
A PR Guy’s Musings is just as the name suggests. The musings from a PR professional. A definite read for people looking to learn more about PR and how it applies today.
5. Your PR Guy
Your PR Guy, written by Rodger Johnson, focuses on creating commentary on corporate communications and social media.
Marketing and Branding
1. Copyblogger
Copyblogger, founded by Brian Clark, is the number one resource for writing web copy that leads to online marketing success. His writing tips help build a successful online reputation.
2. Branding Strategy Insider
Branding Strategy Insider focuses on creating brands that people can trust. They talk about the latest trends in marketing and how it applies to branding on a daily basis. It is a great read for small business and large business alike.
3. Seth Godin
This man needs no introduction. If you plan on learning about the field of marketing, you will come across many of his books including (The Dip, All Marketers Are Liars, etc…)
4. Problogger
Darren Rowse has been helping peoiple position themselves as professional bloggers for quite sometime. Overall, he focuses on creating an online reputation that people can trust through blogging.
5. Marketing Pilgrim
Andy Beal is on the forefront of online reputation management. He created a useful tool to track buzz and co-authored the book “Radically Transparent.” If you plan on making an impact on your online reputation, Andy Beal’s Marketing Pilgrim is a blog you should read.
Search Engine Optimization
1. Search Engine Journal
Search Engine Journal has been breaking Search Engine news for as long as I can remember. They are always up-to-date on the newest trends in both Search Engine Optimization and Search Marketing. In addition, they always have a nice mix of how-to articles and news-articles.
2. Search Engine Land
Search Engine Land is revolutionary. It is led by Dany Sullivan and is always on the front-lines with breaking Search Engine news. In addition, they created Sphinn – the internet marketers version of Digg, which has been a huge help with keeping up with the new trends and tips in the world of search engines.
3. SEO Book Blog
Aaron Wall is one of leading search engine optimization specialists. He took a secretive industry and put it all in his famous SEO Book, which is no longer available. However, he now hosts a search engine optimization training course, which can also be found on his website.
4. Search Engine Roundtable
The Search Engine Roundtable is primarily one of the most active search engine optimization forums on the internet. It a great place to discuss the new trends in online marketing.
5. Search Engine Guide
Search Engine Guide’s main goal is to make search engine news and tips readily accessible to small business owners. Jennifer Laycock, the editor in chief, focuses on delivering search engine news and tips that is easy to digest for people who are not emersed in the world of internet marketing.
Social Media Commentary and Tips
1. Top Rank Blog
Top Rank blog delivers daily commentary on internet marking, social media commentary, and online public relations. It is mainly written by Lee Odden, who is a professional internet marketing specialist.
2. Pronet Advertising
When you think about Social Media, there is one name that automatically comes to mind. Neil Patel. He has social media down to a science and has been delivering great results to many clients.
3. Social Marketing Journal
The name is rather self-explanatory. The Social Marketing journal outlines all new developments in the social media space.
4. Mashable
Mashable obsessively profiles social media networks and is one of the best resources for discovering new trends in the social media space.
5. Social News Watch
A news resource that keeps you up-to-date on all social news worth reading.
Other Resources?
Do you know of any other great resources that apply to online reputation management? Post them in the comments.
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