March 30th, 2011, Wednesday, at 6:00 PM Pacific, 9:00 PM Eastern

• How to find high-value joint-venture partners who will build your list for you.
• Why joint-venture webinars are one of the FASTEST ways to build a large email list of prospects from scratch.
• The psychology behind the webinar signup process (and why it’s PERFECT for building an email list).
• How to turn your brand-new email list into a business that generates revenue for months and years to come (Hint: We’ll share the exact method we use right now).

Sign Up Here

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3. How to Manage Your Weaknesses
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Here’s the lowdown:

Chris Brogan, Brian Clark, Darren Rowse, and Sonia Simone created a virtual “clubhouse” for marketers who want to build an online business while avoiding spammy internet marketing approaches (yellow highlighter anyone?).

It’s called Third Tribe Marketing. (affiliate link)

The #1 Reason Why You Should Join Third Tribe Marketing

First and foremost, this is the Knights of the Roundtable of ethical, internet marketing. Third Tribers aim to do what is right for their customers (and peers) while still making a living. And…

…Each member is essential because this community allows us to share best practices and discover new revenue opportunities.

For example, only a few days have passed and people have reported that this new community has been a tremendous help. One Third Triber pulled in some additional freelance work, while another got some free consulting advice.

To give you a taste, here are some examples of some forum threads.

• Keep Yourself Organized with Free Mind-Mapping Software
• 3 Free, Kick-Ass Workbooks by Dave Navarro
• Free Download: 102 Proven Headline Formulas by Chris G

Getting the gist? Third Tribers want to help you succeed.

What Else Do You Get From Third Tribe Marketing?

In my opinion, access to this top-notch community is worth the monthly fee by itself. But, if you know anything about Brian, Darren, Chris, and Sonia, you know that they ALWAYS over deliver. Here’s what else you get:

• Education – each month Third Tribe Marketing will feature one audio class or webinar on an internet marketing topic. These sessions are worth it by themselves, but you’ll also get the transcripts and actionable worksheets free.

• Interaction - In addition to connecting with your peers, you’ll also be able to interact with the Third Tribe Mentors. There will be Live Q & A calls where you can ask specific questions about your business. And you can post questions on the forums. This is a huge opportunity because many of these guys don’t take consulting on at any price.

• Special Deals – You’ll get member only discounts, which could justify the cost of the monthly membership by itself. There’s no word on what this entails specifically, but I trust these guys to make it worth it.

Why Am I Excited For Third Tribe Marketing?

I’ve been looking to expand my network of online entrepreneurs for quite some time. And I believe this is the perfect place to do it. Plus, this marketing approach really works. Check out these articles I wrote at my blog Social Triggers:

• How Third Tribe Marketing Uses Authority to Get Sales
• Why is Third Tribe Marketing So Effective?
• Is Third Tribe Marketing Worth it?

Bottom Line: Should You Sign Up?

The Third Tribe (affiliate link) is a community of like-minded people. To get the most out of it, you need to put in the time and effort.

Plus, if you’re not interested in connecting, there’s also some great seminars available and some great seminars coming up.

You really have nothing to lose. If you hate it, there’s a 30-day money-back guarantee. So you might as well give go take a look around. Click here. (affiliate link)

BIG FINE PRINT

If you sign-up for the Third Tribe through my affiliate link, I get a little bit of money. I think it’s around $15 bucks per month you stay active.

To put this in perspective, running one of my websites costs me around $600 per month. So, believe me, I’m not writing this to get an extra 15 dollars here and there.

In truth, I’m telling you about Third Tribe Marketing because I think it’s a great community. I personally have been checking it almost every day to see what’s up.

Third Tribe Marketing Reviews

What are other people saying about Third Tribe Marketing? For starters, let’s see what the masterminds behind this program have to say:

• Darren Rowse: The Third Tribe – Launched [My Back Story
• Copyblogger: Third Tribe Marketing is Live
• Chris Brogan: Third Tribe is Live

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   Jump on Your Business Bandwagon
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If you’re an internet entrepreneur, you can make money in these three ways:

1. Advertisements
2. Services
3. Products

If you’re like most entrepreneurs, you probably use a combination of all three of them.

Now you know your customers and advertisers want the cheapest price possible, so you try to give it to them. But what if your prices are too low? What if you’re practically giving away your stuff and not making any money?

You would need to raise your prices, right? Well, in my latest article over at SocialTriggers.com I talk about how you can raise your prices by 71% (and have people gladly pay it). Click the link to check it out.

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2. The Two Most Important Things For New Bloggers
3. Free Webinar: How To Use Webinars To Get The Big Players To Build Your List & Create an Explosive New Source of Income

Please take a minute and imagine that everyone you spoke to remembered what your story.

If a new job opened up, you would be at top of mind. Or, if someone was looking for a business partner or a buyout, your company would be remembered.

Well, most people struggle with creating this magical, memorable idea,… but it isn’t their fault…

It’s a bandwidth problem. We are bombarded with marketing and information from the internet, the telephone, and every other form of media.

Yet, there are still messages and ideas that people remember and share. For example, what image pops into your mind when I say “this is your brain on drugs?” An egg in a frying pan. Or, what about “Where’s the Beef?” Wendy’s.

But what is their secret?

Don’t Make People Stutter

Take a second and say both of those messages aloud. “This is your brain on drugs,” and “Where’s the beef.” You may notice that it’s very easy to say – extremely easy in fact. You don’t have to think about pronunciation or anything like that. The words are familiar and easy to understand. The chances of you stuttering are almost zilch.

And, this brings me to my first rule. Whether you are writing for the written word or the spoken word, you need to ensure that people can say what you write because if they can’t say it, they won’t remember it and more importantly, they won’t say it.

Invade Your Audience’s Mind

“Where’s the Beef” and “This is Your Brain on Drugs” really gets people thinking. If they’re fast food eaters, they want to know why they’ve been cheated out of beef on their burger, whereas if they’re drug users, they want to know if their brain looks like the messed up egg. And, if you’re not in their target audience, these expressions still get you to think about the size of a burger and the look of a brain. It is almost like an invasion…

This leads me to my next rule. You need to invade your audience’s mind with your message and you do this by making it easy for them to picture. Just take a look at the opening sentence of this blog post… I invaded your mind and got you thinking about crafting successful messages.

Give People What They Want

If you’re hungry and in the mood for a burger, would you go to the fast food resturaunt with or without the beef? With ofcourse. Or, if you’re thinking about trying drugs as a teen, do you want a scrambled brain or a regular brain? A regular brain ofcourse. These two messages appeal to your audiences self interest and they remember it because knowing where the beef is can be extremely important when you’re hungry.

And this leads me to my final rule. Give people what they want. I know this sounds like common sense,  but people and companies fail to do this regularly. They talk about their product features and their longevity, but at the end of the day, no one cares. As Seth Godin would say, the only radio station people listen to is WII-FM (What’s In It For Me).

What Do You Think?

Do you think there are any other rules of messages that people remember and share? Let’s have a conversation about it in the comments.

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Raise your hand if you know about Andrew Carnegie. For those of you who don’t, he was a steel magnate who amassed a fortune during the 1800s that would be worth more than $250 billion in today’s dollars. To put this in perspective, Carnegie would have more money than the top three richest men today, combined.

Carnegie brutally cut through conventions, competitors, and people in his way when he wanted to achieve an objective. For example, during his twenties, he worked for the Pennsylvania railroad and set a stalled train car on fire to prevent further delays on the railroad. Let me repeat that. He set fire to an expensive piece of machinery to prevent delays…

While his coworkers picked their jaws up from the ground, the top executives at the Pennsylvania railroad discovered that Carnegie was right! Destroying the train car was much more efficient than fixing it.

But how ironic is that? The world’s largest corporation (in 1800s) handled one of their biggest problems the wrong way until some punk-kid named Andy changed everything. Now, here is what you can learn from Carnegie’s maverick-like experience:

Discover Your True Objective

After a train crash, railroad executives had one main objective and it was to prevent further delays. Prior to Carnegie, they prevented further delays in a roundabout way — fix the train and move it out of the way. However, Carnegie broke the task down to its core — prevent delays — and skipped everything in between.

Focus on Your Actions (not your explanations)

If Carnegie proposed “burn the train” to the senior management at Pennsylvania railroad, they would have laughed in his face. Why would they want to destroy an expensive piece of machinery? However, when Carnegie did it without permission, the senior management skipped over whether the decision was logical and decided whether it was efficient and in this case, it was very efficient.

Please note, I’m not telling you to burn or destroy anything. I am using Carnegie’s experience as an example.

Destroy Existing Standards (and Create New Ones)

Carnegie loved best practices, but he realized that there was a point where you needed to tear down existing standards and create some new ones. When he burned that first train car, he destroyed an established best-practice of fixing the broken trains. This was a major risk, but it made sense and it became a new best practice. Now, just remember, today’s conventions were yesterday’s innovations, so ensure that you do something today to innovate.

What Do You Think?

Do you know any other Andrew Carnegie stories? Do you think these tactics still apply today? Leave some comments!

Do you know someone who will enjoy this article? Don’t forget to send it to a friend!

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There is a well-documented psychological phenomenon called the Bandwagon Effect. Many of you know what I’m talking about, but for those who don’t, this is when people do things because other people do them.

For example, have you ever wondered why many A-List bloggers show their feedcounter? It isn’t for bragging rights, it’s because they want people to feel like they’re missing out if they are not subscribing. They want people to think, “10,000 other people are subscribing, so I should too.”

This same phenomenon can have an opposite effect. When you show your Feedcounter and it’s quite small — less than 5,000 — people may think, “nobody else is listening, so why should I?”

In the business world, the effects of this phenomenon can be the difference between success and failure. So, in the remaining part of this article, I will show you how you can make people jump on your bandwagon.

Influence People’s Snap Decisions

And, they’re pretty good at it, too. They are so good at it that they take whatever information that is readily available — like a feedcounter — and use it to make their decisions. So, here are three other ways you can present information that will make people jump on your bandwagon:

• Use Case Studies – You don’t have to be big to have people “jump on your bandwagon.” You just need a few great examples. Copywriters use case studies religiously in their marketing because they work. Take a look at Brian Clark’s latest sales letter where he shows how Sonia Simone used Mass Control to build her online business. People will want to jump on the Sonia Simone bandwagon because it worked for her.

• Borrow Influence - When I launched Prevential, I wrote several articles about Gary Vaynerchuk. I love what he does with business and wine, but when I wrote about him, I knew I would be borrowing his influence to attract blog readers. Both attempts were successful — he tweeted both articles — because I added my own unique spin to his ideas. People jumped on the Gary Vaynerchuk bandwagon and subscribed to Prevential.

• Give the Secret – When in doubt, offer the secret. Have you ever wondered why so many cosmetics have “magic ingredients?” It’s because they sell — even if they aren’t magic. People want these secret “magic ingredients” because they’re easy and all you have to do is tell them you have it and show them why it’s magic.

Use People’s Existing Relationships

Most people have friends and they often listen to them. This is one of the reasons why Social Media marketing is one of the hottest new trends on the internet. So, here are three ways you can use people’s existing relationships to make them jump on your bandwagon:

• Ask Them - Have you noticed how many websites ask their users to refer the service to other friends? They do it because it’s cheap and it works. The iPhone did it with “sent from the iPhone” and the Flip Mino did it with “share the credit.” So, if you want people to jump on your bandwagon, you should just ask them to. The worst they say is no and you move on.

• Make it Exclusive - When Facebook launched, they limited their registrants to specific colleges. Since most people have friends in several different colleges, this meant that most people were sure to know someone who had Facebook. This meant that the people who had it told their friends who didn’t have it and they usually said, “this is a better MySpace.” People jumped on the Facebook bandwagon because their other friends from other schools did.

• Use Invite-Only Marketing - Now think about how Google launched Gmail. They called it beta and gave each member a few invites. SInce these invites were limited, they were worth something. People sold invites on eBay, people raffled them off in contests, and more importantly, people told their friends about these invites. Overall, people jumped on the Google bandwagon because they wanted to be a part of the invite-only community.

Stop People’s Procrastination With Urgency

So you created a bandwagon that people want to join, but they still aren’t signing up. It is because people procrastinate and if you want them to jump on your bandwagon today instead of tomorrow, you need to create a sense of urgency. You need to show them that this bandwagon won’t be around forever and here is how you do it:

• Impose a Time Limit - Last week I offered a free consulting session to people who contacted me before Feb. 11th. Most requests came in within the first few hours because people didn’t want to miss the bandwagon. However, this just doesn’t apply to me and Prevential. Other marketers use time limits on infomercials or during “holiday sales.” They use them because it works. It fights through people’s procrastination and makes them jump on your bandwagon immediately instead of later.

• Limit Members - Now you know how this works. When you limit members, people want to ensure that they are part of the limited few who are allowed to join. When Daniel Scocco launched Online Profits, he placed a cap on the amount of people who could join. Brian Clark did the same thing with Teaching Sells. Both of these courses sold out almost immediately because people didn’t want to miss the bandwagon.

So, are you letting the bandwagon effect hurt or help your business? Talk about it in the comments.

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If you follow me on Twitter, you know I was at SocComm today — Jeff Pulver’s conference on Social Communication. There were many great speakers and I will be posting videos, summaries, and articles over the next few days to share this priceless information with you. So, check back daily.

Shelly Palmer on Value and Wealth

Here is what you’ll learn from his keynote:

• Learn what the Jerry Garcia effect is and how it built their empire

• Learn the 4 currencies online and how it applies to business

Here are some highlights from Shelly Palmer’s keynote:

• Value is simple, but translating it into wealth isn’t. Skype, a ton of value, but no profit. Twitter, a ton of value, but they haven’t made a penny.

• There are different currencies online: 1) Attention,  2) Intention, 3) Fame, and 4) Street Cred.

• Do something you love, but you need to translate it to wealth.

• When you’re inside the walls of a gatekeeper, it isn’t that bad. When you’re outside, it sucks.

Want More Shelly Palmer?

Why don’t you check out his video blog?

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