Prevential

Third Tribe Marketing, A Complete Introduction

Derek — Sat, 06 Feb 2010 18:21:35 +0000

Here’s the lowdown:

Chris Brogan, Brian Clark, Darren Rowse, and Sonia Simone created a virtual “clubhouse” for marketers who want to build an online business while avoiding spammy internet marketing approaches (yellow highlighter anyone?).

It’s called Third Tribe Marketing.

The #1 Reason Why You Should Join Third Tribe Marketing

First and foremost, this is the Knights of the Roundtable of ethical, internet marketing. Third Tribers aim to do what is right for their customers (and peers) while still making a living. And…

…Each member is essential because this community allows us to share best practices and discover new revenue opportunities.

For example, only a few days have passed and people have reported that this new community has been a tremendous help. One Third Triber pulled in some additional freelance work, while another got some free consulting advice.

To give you a taste, here are some examples of some forum threads.

Keep Yourself Organized with Free Mind-Mapping Software
3 Free, Kick-Ass Workbooks by Dave Navarro
Free Download: 102 Proven Headline Formulas by Chris G

Getting the gist? Third Tribers want to help you succeed.

What Else Do You Get From Third Tribe Marketing?

In my opinion, access to this top-notch community is worth the monthly fee by itself. But, if you know anything about Brian, Darren, Chris, and Sonia, you know that they ALWAYS over deliver. Here’s what else you get:

Education – each month Third Tribe Marketing will feature one audio class or webinar on an internet marketing topic. These sessions are worth it by themselves, but you’ll also get the transcripts and actionable worksheets free.

Interaction - In addition to connecting with your peers, you’ll also be able to interact with the Third Tribe Mentors. There will be Live Q & A calls where you can ask specific questions about your business. And you can post questions on the forums. This is a huge opportunity because many of these guys don’t take consulting on at any price.

Special Deals – You’ll get member only discounts, which could justify the cost of the monthly membership by itself. There’s no word on what this entails specifically, but I trust these guys to make it worth it.

Why Am I Excited For Third Tribe Marketing?

I’ve been looking to expand my network of online entrepreneurs for quite some time. And I believe this is the perfect place to do it. Plus, this marketing approach really works. Check out these articles I wrote at my blog Social Triggers:

Third Tribe Marketing Reviews

What are other people saying about Third Tribe Marketing? For starters, let’s see what the masterminds behind this program have to say:

Darren Rowse: The Third Tribe – Launched [My Back Story
Copyblogger: Third Tribe Marketing is Live
Chris Brogan: Third Tribe is Live

Learn How Copyblogger (Brian Clark) Built His Business Online

Derek — Sun, 24 Jan 2010 22:01:08 +0000

Have you heard of Brian Clark of Copyblogger? Of course. Click through to learn how Brian Clark built his profitable blog enterprise. Related posts:Authority Rules: The 10 Rock Solid Elements of Effective Online MarketingThird Tribe Marketing, A Complete IntroductionHow to Encourage People to Jump on Your Business Bandwagon Related posts:

How to Get More Money for Your Products and Services

Derek — Tue, 08 Sep 2009 13:27:42 +0000

If you’re an internet entrepreneur, you can make money in these three ways:

Advertisements
Services
Products

If you’re like most entrepreneurs, you probably use a combination of all three of them.

Now you know your customers and advertisers want the cheapest price possible, so you try to give it to them. But what if your prices are too low? What if you’re practically giving away your stuff and not making any money?

You would need to raise your prices, right? Well, in my latest article over at SocialTriggers.com I talk about how you can raise your prices by 71% (and have people gladly pay it). Click the link to check it out.

Who’s On Your Twitter White List?

Derek — Mon, 24 Aug 2009 16:38:55 +0000

It’s no secret that people follow thousands of people on Twitter. The problem is, as your “following” count increases, it becomes impossible to keep track of every single tweet.

And when I asked a few bloggers about how they dealt with it, they said “You can’t. You just need to be okay with missing Tweets.”

Seems simple, right? But what if there are people who you need to read everyday? Do you type in their url and check on them?

I know I do, and I call it my Twitter White List.

So, I was wondering, who is on your Twitter White List?

All you have to is click through and leave a comment. And you will be able to give people the recognition they deserve for all the hard work they pour into their Twitter feed that you read every day.

The Invisible Strings That Influence People Online

Derek — Mon, 17 Aug 2009 23:08:09 +0000

Four strings. That’s what it takes to control this puppet.

It’s actually quite simple. One string is attached to each of its limbs, and together they let you to control the puppet’s movements.

Tweak one string, the left leg moves. Tweak another, the right leg. Use them together and you can make that puppet walk across your desk.

It’s that easy.

Now, what I’m about to tell you may strike you as strange but please keep an open mind.

Many people online are no different than puppets when it comes to their online behavior. All you have to do is know how to tweak the right string, in the right way, and you can influence people to do anything.

Introducing Social Triggers

What are Social Triggers? The short answer is, they are the invisible forces that influence people online.

And it’s also the title of my new blog where I’m going to show you how to use these invisible forces to get traffic and sell stuff.

Sound interesting? Here is a link to my first article:

Social Media Marketers’ Best Kept Secret: Mirror Neurons

Or, you could just subscribe via RSS or EMAIL to get free updates.

If you subscribed to Prevential, I promise you will like Social Triggers even more.

What Two Crazy Halloween Costume Taught Me About Growing Popular Websites

Derek — Thu, 06 Aug 2009 11:57:02 +0000

In 2003, I dressed up as an AIM Buddy List for a college Halloween party. I dangled a piece of blank cardboard from my neck that said “I have no friends.”

When I walked into the party, people actually LINED UP to sign it. I didn’t know half of them, but they all wanted their name on my piece of cardboard.

What was going on? Why did people care so much about my Halloween costume? I had no idea. So I did something similar the following year.

In 2004, I dressed up as a Myspace Page and asked people if they would be in”My Top 8,” an area on Myspace where you highlight your top friends. All they had to do was allow me to take a quick Polaroid picture and let me post it on my piece of cardboard.

It was then that I realized I had stumbled into a gold mine. Just like the year before, people practically LINED UP to get their picture taken for “My Top 8.” I discovered the secret to getting attention on Halloween, and after much thought…

…I realized this “Halloween Costume Strategy” will work online too. All you have to do is grab attention and then ask for a specific action.

While this advice isn’t new or unique, I still see people who forget to incorporate these two important factors into their marketing strategy.

So let’s start a discussion. How do you grab attention? And when you have it, what do you ask people to do?

Authority Rules: The 10 Rock Solid Elements of Effective Online Marketing

Derek — Wed, 05 Aug 2009 08:29:09 +0000

The 10 Rock Solid Elements of Effective Online Marketing" />

Raise your hand if you know Brian Clark. For those of you who don’t, when this guy releases a free report like Authority Rules, you should read it right away. Why? The guy knows how to make money online (rumor has it he pulls in more than $100,000 a month).

So what’s the deal with Authority Rules?

This is a free report that you can download and read at your leisure. And the best part? You don’t even have to enter your name or e-mail address. This really is a FREE REPORT.

Here is the Table of Contents:

The Shocking Power of Authority
Cashing in with Authority
Google Loves Authority Too
Content and Citation: How to Build Online Authority
The 10 Rules for Building Authority Websites
1. Rule One: The Winning Difference
2. Rule Two: Don’t Sell… Teach
3. Rule Three: Cornerstone Content
4. Rule Four: Headlines and Hooks
5. Rule Five: Win Friends to Influence People
6. Rule Six: The Money’s in The List
7. Rule Seven: SEO Matters
8. Rule Eight: Code Google Loves
9. Rule Nine: Design Makes the Site
10. Rule Ten: Tend Your Tribe
Your Next Step

What are you waiting for? Head over to Authority Rules and download your free report.

5 Links to Power-Up Your Web Skills

Derek — Tue, 28 Apr 2009 08:27:47 +0000

1. Two Ways to Say More With Fewer Words

You need to keep your message short if you want it to get read. Here are two ways you can do it (this is my guest post over at Copyblogger.com)

2. How to Make Commercials for the Web

It’s no secret that old media got hit hard, and it’s about to get worse. Here is how Seth Godin thinks companies should make commercials for the web, and get free air time.

3. 25 Social Media Marketing Tips from Large Companies

Want to learn how companies like Dell, Ogilvy, and Hewlett Packward use Social Media? Check out this wonderful post by Lee Odden of Toprank blog.

4. When Is It A Good Idea to Use Bloggers In Your Media Outreach?

New media is hot, but is it always the right decision?

5. Why Confidence is Essential to Success

While this should go without saying… sometimes you just need to say it.

15 Proven Headline Templates That Pull Twitter Traffic

Derek — Mon, 13 Apr 2009 08:21:39 +0000

Your tweets are the only way for you to make an impression on your Twitter followers. With only 140 characters to make that impression, it may seem impossible.

However, crafting tweets that encourage people to visit your website is easy. And, I will provide you with sure-fire Twitter headline templates that help you do it.

How a 70 Year-Old Headline Template Helped Me Attract Around 30,000 Visits to My Website

You, my loyal readers, know “How I Went Viral On Twitter.” I used copywriting to create a high-impact Twitter headline and I was successful.

What I didn’t tell you was that I borrowed the headline from Dale Carnegie’s 70 year-old book, “How to Win Friends and Influence People.”

I knew that most people on Twitter — including me — want more followers. And I knew his headline would address this desire perfectly.

Here is the headline I ended up using: “How to Attract and Influence People on Twitter.” It is a carbon copy of Carnegie’s headline, but this is how the best magazine editors and direct marketers do it. They take a proven headline template and reuse it for additional success.

And now, you can do it too.

Introducing: 15 Sure-Fire Headline Templates That Help You Pull Twitter Traffic

Here are some great headlines I have gathered from several copywriting books and websites. Additionally, below each headline, there is a remixed version showing you how you can use it for Twitter and Social Media.

1. “How to Win Friends and Influence People”

Example 1: How to Win Friends and Influence People on Twitter
Example 2: How to Attract and Influence People on Twitter

2. “The Secret of Making People Like You”

Example 1: “The Secret of Making Tweeple Like You”
Example 2: “The Secret of Making Your Community Like You”

3. “How a New Discovery Made A Plain Girl Beautiful”

Example 1: “How Social Media Made A Small Business Big”
Example 2: “How a New Discovery Made A Boring Business Exciting”

4. “Do You Make These Mistakes In English?”

Example 1: Do You Make These Mistakes On Twitter?
Example 2: Do You Make These Mistakes In Social Media?
Example 3: Do You Embarrass Yourself On Twitter?

5. “How I Improved My Memory In One Evening”

Example 1: How I Improved My Business In One Evening
Example 2: How I Gained 500 Followers Overnight

6. “Six Types Of Investor — Which Group Are You In?”

Example 1: Six Types of Tweeple — Which One Are You?
Example 2: Three Types of Social Media Strategies — Which One Do You Use?
Example 3: Four Types of Bloggers — Which One Are You?

7. “To People Who Want To Write — But Can’t Get Started”

Example 1: To People Who Want to Want to Twitter — But Can’t Get Started
Example 2: To People Who Want to Use Social Media — But Can’t Get Started
Example 3: To Tweeple Who Want to Make Money — But Don’t Know How

8. “To Men Who Want To Quit Work Someday”

Example 1: To People Who Want To Quit Work Someday
Example 2: To Businesses Who Want To Succeed Online
Example 3: To Bloggers Who Want To Make Money

9. “Right And Wrong Farming Methods — And Little Pointers That Will Increase Your Profits”

Example 1: The Right And Wrong Social Media Strategies — And Little Tips That Will Increase Your Profits
Example 2: The Right And Wrong Blogging Methods — And Pointers That Will Increase Your Profits

10. “76 Reasons Why It Would Have Paid You To Answer Our Ad A Few Months Ago”

Example 1: 76 Reasons Why It Would Have Paid You To Use Social Media A Few Months Ago
Example 2: 30 Reasons Why It Would Have Paid To Use Twitter A Few Months Ago

11. “What Everybody Ought To Know…About This Stock And Bond Business”

Example 1: What Everybody Ought To Know… About This Twitter Business
Example 2: What You Should Know… About This Social Media Biz

12. “How A “Fool Stunt” Made Me A Star Salesman”

Example 1: How A Silly Tweet Made Me A Celebrity
Example 2: How A Stupid Mistake Made Me A Lot Of Money

13. “Give Me 5 Days And I’ll Give You A Magnetic Personality… Let Me Prove It — Free”

Example 1: Give Me 1 Week And I’ll Make You Influential On Twitter… Let Me Prove It — Free
Example 2: Give Me Five Minutes And I’ll Give You

14. “Only One Of These Safety Features Can Help You Avoid An Accident”

Example 1: Only One Of These Tactics Help You Avoid [insert anything here]
Example 2: Only One Of These Tips Help You Avoid Twitter Suicide

15. “Do You Have Any IDea How Much Fat Is In This Chocolate Pudding? None!”

Example 1: Do You Have Any Idea How Much Money I Made On Twitter? Thousands.

What’s Next?

If you liked these templates, and want more tips delivered your inbox — free, enter your e-mail below.

How I Used Twitter to Earn 34,771 Unique Web Hits

Derek — Sun, 05 Apr 2009 17:50:57 +0000

You’re about to learn the tactics I used to write a blog post that went viral on Twitter.

And, this was a VIRAL blog post. It was sent to around 300,000 Twitter Feeds.

Want to know the best part? This all happened when I had less than 300 followers on Twitter — my profile clearly didn’t do the work.

First, let me set the record straight. Of those 300,000 Twitter Feeds, only ~ 30,000 people clicked over to my website. But, who would turn down 30,000 unique visits?

Now, here’s how I did it.

1. Talk About Twitter

Did you know that more than 40% of the most retweeted URLs are about Twitter? Just head over to Retweetist and take a look at the top 100 retweeted links.

This won’t change in the near-term because Tweeters are vain (and who could blame us? this service rocks!). And, in the long-term, it won’t change either. Just take a look at Digg. The Digg community still loves articles about Digg. Fark? They love Fark.

Tip 1: So if you want to go viral on Twitter, write about Twitter. That’s what I did and it worked.

WARNING: You need great content. Learn more about this in Tip 5.

2. Promote Other Services

When your article starts to see some traffic, make sure you slap a Delicious or Digg button on the page.

Most people have been using the “Tweet This” button, but I’m not sold on its’ usefulness. Tweets are great, but I prefer links. And, when you hit the Digg or Delicious home page, you get links AND traffic for a lifetime.

For example, when my article started receiving some traffic from Twitter, I used a Delicious button — I got to the homepage within a few hours. This resulted in more tweets, 10-20 links, and thousands of visitors.

Tip 2: Don’t limit your options to just Twitter. Pick one other service to promote heavily. If you land on the Delicious home page, don’t be afraid to switch it up to Digg… This is how you leverage success.

3. Use Copywriting Templates

There is a reason why expert Copywriters make a ton of money. Their tactics persuade people. And, these same tactics work on Tweeple.

Copywriters pack a lot of punch in their short headlines. This premium on concise writing is perfect for Twitter because we only have 140 characters. So, when you title your articles, you should use the sure-fire copywriting templates that work. Here are three examples:

How to [Blank] on Twitter

[3, 5, 7, or 10] Ways Twitter Helps [Blank]

Little Known Ways to [Blank] on Twitter

If you want more examples, look at Brian Clark’s Magnetic Headlines series and add “on Twitter” to any of the templates.

Tip 3: Copywriters know how to make people act. Study and use their tactics.

4. Ask for Tweets

I started my snowball by asking people to Tweet my article — and they did. But, please don’t mistaken that for spam everyone. I asked people I had rapport with and they were happy to help.

Or, you could try another method for asking for tweets…

You could include (pls ReTweet) in your Twitter Headline. This call to action lets your opt-in followers know that you would like them to retweet your article (you may think this sounds like begging, but it is no different from a “Tweet This” button).

Tip 4: Twitter is a great community. They won’t mind helping you out if you ask.

5. Create Comprehensive Content

You have heard this before. But, when you’re writing for Twitter, the rules change. If you want people to Tweet your article, you need to create a complete resource — something people NEED to Tweet.

In my Twitter Tips article, I created a comprehensive list of resources that help people improve their Twitter game. And, please note how I divided the entire post into small sections (chapters).

Since comprehensive resources require time, sections allow your reader to divide that time up how they see fit. And, take a guess how they get back to the article? They favorite it for later reference.

Unfortunately, some people can’t create comprehensive resources. So, here are some other examples of content that works on Twitter:

Be Contrary – It’s easy to say what other people say, but as the saying goes… “only a dead fish swims with the stream all the time.” So, if you want to be comprehensive, ensure that you say something different.

Break News – This is a no-brainer. If you break news, your article will get credit for it. I won’t go into much detail here because this is not within all of our capabilities.

Borrow Influence - You may remember my Gary Vaynerchuk articles. They borrowed influence from Gary Vaynerchuk and since it was good content, people tweeted it (including Gary Himself).

Tip 5: Pick one of the above types of content and create it.

Is This The Real Deal?

That is the first question I would ask too.

But, I’m certain these tactics work because they worked for my good friend Gyutae Park of Winning the Web.

And, he just wrote a similar article where he talks about how he received 35,967 hits to his website in 14 days

I Challenge You…

…to use these five tips on your next blog post. Remember, this is exactly what I did and I received more than 30,000 unique visitors.

Want More Viral Twitter Tips?

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