In 2003, I dressed up as an AIM Buddy List for a college Halloween party. I dangled a piece of blank cardboard from my neck that said “I have no friends.”
When I walked into the party, people actually LINED UP to sign it. I didn’t know half of them, but they all wanted their name on my piece of cardboard.
What was going on? Why did people care so much about my Halloween costume? I had no idea. So I did something similar the following year.
In 2004, I dressed up as a Myspace Page and asked people if they would be in”My Top 8,” an area on Myspace where you highlight your top friends. All they had to do was allow me to take a quick Polaroid picture and let me post it on my piece of cardboard.
It was then that I realized I had stumbled into a gold mine. Just like the year before, people practically LINED UP to get their picture taken for “My Top 8.” I discovered the secret to getting attention on Halloween, and after much thought…
…I realized this “Halloween Costume Strategy” will work online too. All you have to do is grab attention and then ask for a specific action.
While this advice isn’t new or unique, I still see people who forget to incorporate these two important factors into their marketing strategy.
So let’s start a discussion. How do you grab attention? And when you have it, what do you ask people to do?
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Halloween is my favorite time of year and this is a great idea. I’ve never even thought of something like this, right on!