Comments on: The Three Rules of Buzzworthy Content

By: ace

ace — Thu, 14 May 2009 20:17:47 +0000

Great points Derek. I particularly like the invasion of thoughts. It’s asking them to take action.

As for making it simple, just look at the “dumbing it down” the Bush campaign did in 2004, while Kerry’s intellectual rhetoric did little for the average Jane or Joe

By: Derek

Derek — Sun, 05 Apr 2009 14:43:54 +0000

While I can’t speak for GM specifically… In General, there are companies who have two different types of problems: 1) they don’t know how to communicate and 2) they don’t keep up with the competition. Here at Prevential we will talk about crafting memorable messages, whereas “keeping up with the competition” will be addressed sporadically.

By: Derek

Derek — Sun, 05 Apr 2009 14:42:06 +0000

I sure hope so. Now I need to decide how I’m going to tackle this that applies to bloggers and business people. I got a good response from this first article… now I have to make sure I continue to deliver.

By: Happiness Is Better

Happiness Is Better — Sun, 05 Apr 2009 11:28:13 +0000

Nice post. I think it’s great to give people what they want. As you mentioned, giving people what they want is certainly lost through out many corporate PR departments. Why do you think this is the case? Are they out of touch? Do they think they need to dictate what the consumer wants? Is GM out of touch with consumer needs?

Good stuff Derek!

By: Stephen - Rat Race Trap

Stephen - Rat Race Trap — Sat, 04 Apr 2009 13:23:27 +0000

Derek, I really like your new focus. I think you are doing a good thing here. I expect to be creating a lot of remarkable and memorable messages as a result of reading your blog.

By: Derek

Derek — Wed, 01 Apr 2009 22:14:15 +0000

Love that quote Steve. I might have to use that in a blog post somewhere…

By: Steve Williams

Steve Williams — Wed, 01 Apr 2009 10:23:02 +0000

An expression I heard once: “You’re tremendous and terrific when you learn to be specific.” So one tip is to communicate with specifics – not generalities.

One way to do that is with examples and word pictures and stories.

By: Derek

Derek — Tue, 31 Mar 2009 22:04:56 +0000

@Sheila He did say that. You do have to be remarkable for people to remark about your company. Unfortunately, being remarkable doesn’t mean they talk about you… you need to be both remarkable and easy to communicate.

By: John a

John a — Tue, 31 Mar 2009 19:55:04 +0000

Here’s the thing. Coming up with marketing like that takes time and is not very useful for someone who writes messages daily. Although I do agree that you need to make people picture what you’re talking about

By: Noen ord henger det lim på…. « Eva 2.0

Noen ord henger det lim på…. « Eva 2.0 — Tue, 31 Mar 2009 19:53:12 +0000

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