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Please take a minute and imagine that everyone you spoke to remembered what your story.
If a new job opened up, you would be at top of mind. Or, if someone was looking for a business partner or a buyout, your company would be remembered.
Well, most people struggle with creating this magical, memorable idea,… but it isn’t their fault…
It’s a bandwidth problem. We are bombarded with marketing and information from the internet, the telephone, and every other form of media.
Yet, there are still messages and ideas that people remember and share. For example, what image pops into your mind when I say “this is your brain on drugs?” An egg in a frying pan. Or, what about “Where’s the Beef?” Wendy’s.
But what is their secret?
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Raise your hand if you know about Andrew Carnegie. For those of you who don’t, he was a steel magnate who amassed a fortune during the 1800s that would be worth more than $250 billion in today’s dollars. To put this in perspective, Carnegie would have more money than the top three richest men today, combined.
Carnegie brutally cut through conventions, competitors, and people in his way when he wanted to achieve an objective. For example, during his twenties, he worked for the Pennsylvania railroad and set a stalled train car on fire to prevent further delays on the railroad. Let me repeat that. He set fire to an expensive piece of machinery to prevent delays…
While his coworkers picked their jaws up from the ground, the top executives at the Pennsylvania railroad discovered that Carnegie was right! Destroying the train car was much more efficient than fixing it.
But how ironic is that? The world’s largest corporation (in 1800s) handled one of their biggest problems the wrong way until some punk-kid named Andy changed everything. Now, here is what you can learn from Carnegie’s maverick-like experience:
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