There is a well-documented psychological phenomenon called the Bandwagon Effect. Many of you know what I’m talking about, but for those who don’t, this is when people do things because other people do them.
For example, have you ever wondered why many A-List bloggers show their feedcounter? It isn’t for bragging rights, it’s because they want people to feel like they’re missing out if they are not subscribing. They want people to think, “10,000 other people are subscribing, so I should too.”
This same phenomenon can have an opposite effect. When you show your Feedcounter and it’s quite small — less than 5,000 — people may think, “nobody else is listening, so why should I?”
In the business world, the effects of this phenomenon can be the difference between success and failure. So, in the remaining part of this article, I will show you how you can make people jump on your bandwagon.
If you follow me on Twitter, you know I was at SocComm today — Jeff Pulver’s conference on Social Communication. There were many great speakers and I will be posting videos, summaries, and articles over the next few days to share this priceless information with you. So, check back daily.
Shelly Palmer on Value and Wealth
Here is what you’ll learn from his keynote:
Learn what the Jerry Garcia effect is and how it built their empire
Learn the 4 currencies online and how it applies to business
Here are some highlights from Shelly Palmer’s keynote:
Value is simple, but translating it into wealth isn’t. Skype, a ton of value, but no profit. Twitter, a ton of value, but they haven’t made a penny.
There are different currencies online: 1) Attention, 2) Intention, 3) Fame, and 4) Street Cred.
Do something you love, but you need to translate it to wealth.
When you’re inside the walls of a gatekeeper, it isn’t that bad. When you’re outside, it sucks.
Why do some people and businesses become extraordinarily successful? Is it luck? Talent? Just what does it take to go from good to great?
Whether you are an entrepreneur or a CEO, you’ve got ideas on how to be successful, but can you list the concrete factors that separate the titans the peons?
The Success Factors blog series will show you how people and companies achieve success. All you need to do is keep an open mind and go through each Success Factors article.
Have you heard of the Brewdog brewing company? They are a micro Scottish brewery who had a tough time selling locally because people grew up with other lager. So, they connected with American and Swedish beer enthusiasts who appreciated foreign beer. They contacted the top beer bloggers in each country and sent them free samples. As a result, their beer orders took off and now exports account for 80% of their business.
Isn’t this an extraordinary success story? They reached out to bloggers and grew their business substantially. What company would shy away from these results?
Ignorant companies, that’s who, but you’re different. You are reading Prevential.com and our main goal is to show you how you can grow your business. In the remaining part of this article, I will show you what you can learn from Brewdog’s success.
Have you heard of the 