Do you want to learn how to make your company successful? Here is Matt Rodela’s contribution to the Success Factors blog series.

Miles Davis Picture
Photo Courtesy of Peter

Miles Davis is a legend. Rising from the relative obscurity of the suburbs of Illinois he grew quickly to become one of the most influential, and controversial, musicians. With over 100 recordings, Miles was a monster musician. No denying that he was a virtuoso on his instrument, but even more impressive is that he was able to take this remarkable playing and parlay it into a nearly 50 year career. During his career Davis developed new sounds and styles of music, like cool jazz, hard bop, jazz-funk, and fusion, all of which made possible much of the music heard today (R&B, Soul, Smooth Jazz).

There is a lot that this genius of hip can teach us about being successful. Here’s a rundown of how the techniques Davis used to stay ahead of the curve are ones that you can apply to help you jump all of today’s hurdles with a liberal dose of cool.

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Do you want to learn how to make your company successful? Join Prevential and follow the Success Factors blog series daily in January 2009.

snowball-warren-buffettIf you were to use anyone as a hero, there would be no better man than Warren Buffett. He has been one of the richest men in the world for the past 20 years and it should come as no surprise. He doesn’t try to please anyone other than his shareholders and his stock performance proves it. So, without further ado, here are five timeless lessons from the world’s most successful investor.

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Do you want to learn how to make your company successful? Join Prevential and follow the Success Factors blog series daily in January 2009.

Pouring WaterHave you seen the new Poland Spring packaging? They added a bright yellow box that said,

Skip the Sugar

A typical 12 oz soda contains the equivalent of 10 teaspoons of sugar: Water has no sugar: Replacing one soda daily with one water can cut 3,650 tsp. of sugar a year from your diet. Be Healthy.

We know sugar is bad, but how much of it is bad? Will 3,650 tsp make me gain weight? Is it that unhealthy?

Poland Spring confused their customers. Instead of providing inspiration to drink more water, they created several unanswered questions.

In the remaining part of this article, I will show you how I would improve Poland Spring’s message. Please note, you can apply this to anything including: small business advertisements and blogging.

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Do you want to learn how to make your company successful? Join Prevential and follow the Success Factors blog series daily in January 2009.

Gary Vaynerchuk Conference

Why did Gary Vaynerchuk become successful? We know he is an expert salesman, but there has to be something else. He needed to do something differently, but what was it?

If you ask him directly, “Hey Gary, Why did you become successful?” he is likely to say something like “I hustled my face off” or “personal brand,” but that isn’t the whole story. Gary Vaynerchuk became successful by bringing the mom and pop shop atmosphere to the internet.

Let me explain.

We all like mom and pop shops. It may not be the cheapest place around, but they know exactly what you want and why. They know you and your family. They’re willing to sell girl scout cookies for your daughter and take night calls to fix a leak. Gary Vaynerchuk took “Mom and Pop” best practices to the internet and in the remaining part of this article, I will talk about some of his tactics.

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