Do you want to learn how to make your company successful? Join Prevential and follow the Success Factors blog series daily in January 2009.

People love the sound of their own names. They want people to remember their names. They want businesses to recognize their names. More importantly, they want their names to mean something to other people. So, let’s talk about how promoting vanity helped some businesses.
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Do you want to know what makes a business successful? It’s not profit, reputation, or impact. It’s not marketing or finance. It’s not whether you’re sitting in a Herman Miller chair or on a park bench. It is when you set business goals and achieve them.
Without business goals, you will never know “What’s Important Now?” You can work on anything you want and never hold your business accountable. If you don’t set business goals, success will remain intangible and impossible to find. After all, how can you reach for what you can’t see?
So how do you set business goals and achieve them?
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Do you want to learn how to make your company successful? Join Prevential and follow the Success Factors blog series daily in January 2009.

Photo courtesy of Florian Dreyer
You’ve heard Benjamin Franklin quotes a million times. So, I won’t finish these two:
- “a penny saved is…”
- “early to bed, early to rise, makes a man…”
But, other than his most common lessons, what can he teach us about success?
He was a successful entrepreneur, an inventor, and a scientist. He helped people see (created bifoculs), published a top-selling book (Poor Richard’s Almanac), and helped build the foundations of electricity (I know you remember the kite and the key). But what can he do for you and your business?
To find out, lets take a look at five more Benjamin Franklin quotes:
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Do you want to learn how to make your company successful? Join Prevential and follow the Success Factors blog series daily in January 2009.

Let me tell you this quick story about my friend John the speechwriter. While getting ready for work, his wife told him about the article where the media officially declared that “we are in a recession.” At first, he thought nothing of it, but when he got into work, the first thing he checked was his 401K account. He sat down at his computer, started it up, and checked his balance.
“50% down? Oh my…” was what he said, but he had no idea what to do. While running his hands through his hair, he thought about Sam (his newborn son). Would he still be able to go to college? John wanted to be the sole provider, but his retirement savings lost half of its value. So, he moved it out of the stock account and into the fixed savings account. “Perfect, he thought.”
His sense of “perfect” cost him his retirement. He solidified his losses and ensured that he would never see his money again. He saw a problem and immediately wanted to fix it. After all, he couldn’t just sit back and watch more of his money disappear.
Now what did John do wrong and how can we prevent it from happening in the future?
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