Comments on: Poland Spring Case Study: How to Craft Persuasive Messages http://prevential.com/poland-spring-case-study-how-to-craft-persuasive-messages/ Success Doesn't Come In A Bottle Mon, 09 Jan 2012 14:20:00 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: LucilHerr http://prevential.com/poland-spring-case-study-how-to-craft-persuasive-messages/#comment-2775 LucilHerr Wed, 19 Jan 2011 03:26:06 +0000 http://prevential.com/?p=869#comment-2775 Hey just joining, glad to be in! I seem ahead to partcipating and have examine a lot so far, so hello! I've been concerned in some other forums and have located this location to have very much improved content material, so it tends to make sense to last but not least submit! BTW where is the option to change the little picture thingy like some people have, I like it but can't figure it out haha Hey just joining, glad to be in! I seem ahead to partcipating and have examine a lot so far, so hello!

I’ve been concerned in some other forums and have located this location to have very much improved content material, so it tends to make sense to last but not least submit!

BTW where is the option to change the little picture thingy like some people have, I like it but can’t figure it out haha

]]> By: Will http://prevential.com/poland-spring-case-study-how-to-craft-persuasive-messages/#comment-2561 Will Wed, 16 Dec 2009 12:18:00 +0000 http://prevential.com/?p=869#comment-2561 I agree that the bottle's message was not persuasive and preferred your take on the slogan. To play devil's advocate, it is possible they chose to focus on sugar instead of calories because an average consumer would think, "By drinking 0-calorie soda I can lose 16 pounds a year and be healthy!" I'm curious how you would craft a message that touts the benefits of water against both regular and diet sodas. I agree that the bottle’s message was not persuasive and preferred your take on the slogan. To play devil’s advocate, it is possible they chose to focus on sugar instead of calories because an average consumer would think, “By drinking 0-calorie soda I can lose 16 pounds a year and be healthy!” I’m curious how you would craft a message that touts the benefits of water against both regular and diet sodas.

]]> By: Missy http://prevential.com/poland-spring-case-study-how-to-craft-persuasive-messages/#comment-1629 Missy Fri, 03 Apr 2009 06:09:36 +0000 http://prevential.com/?p=869#comment-1629 Well, your blog certainly does contain articles with catchy headlines. However, the articles themselves are well written gems of substance and meaningful information. In other words, I have become so tired of those "Other" blog articles that hide behind deceivingly glamorous (And knowledgeable) titles only to disappoint with generic, trite, useless dribble that everyone has read before. Thank you for your blog articles, you seem credible, and your my new favorite:) Regards, -Missy Well, your blog certainly does contain articles with catchy headlines. However, the articles themselves are well written gems of substance and meaningful information. In other words, I have become so tired of those “Other” blog articles that hide behind deceivingly glamorous (And knowledgeable) titles only to disappoint with generic, trite, useless dribble that everyone has read before. Thank you for your blog articles, you seem credible, and your my new favorite:)

Regards,
-Missy

]]> By: phae http://prevential.com/poland-spring-case-study-how-to-craft-persuasive-messages/#comment-1598 phae Tue, 24 Mar 2009 20:00:42 +0000 http://prevential.com/?p=869#comment-1598 derek, you sounded smart until you said cutting out 1 can of soda a day would make you lose 16 pounds. readers would think poland spring went crazy! instead, they were smart and played into people's fear of sugar. 3650 tsp is a big numer that no one understands enough yet it screams, STAY AWAY FROM SUGAR! exactly the message they were trying to relate. it worked! plus we are all on here talking about it, proving that it is smart marketing derek, you sounded smart until you said cutting out 1 can of soda a day would make you lose 16 pounds. readers would think poland spring went crazy! instead, they were smart and played into people’s fear of sugar. 3650 tsp is a big numer that no one understands enough yet it screams, STAY AWAY FROM SUGAR! exactly the message they were trying to relate. it worked! plus we are all on here talking about it, proving that it is smart marketing

]]> By: Alexwebmaster http://prevential.com/poland-spring-case-study-how-to-craft-persuasive-messages/#comment-1526 Alexwebmaster Tue, 03 Mar 2009 11:39:46 +0000 http://prevential.com/?p=869#comment-1526 great stuff. great stuff.

]]> By: Rat Race Trap http://prevential.com/poland-spring-case-study-how-to-craft-persuasive-messages/#comment-1159 Rat Race Trap Fri, 23 Jan 2009 23:42:55 +0000 http://prevential.com/?p=869#comment-1159 Great post! I started reading Made to Stick and then got distracted and forgot about it. Your post reminded me and now I'm going to go back and read it through this time. Great post! I started reading Made to Stick and then got distracted and forgot about it. Your post reminded me and now I’m going to go back and read it through this time.

]]> By: Very Evolved http://prevential.com/poland-spring-case-study-how-to-craft-persuasive-messages/#comment-1130 Very Evolved Mon, 19 Jan 2009 22:48:54 +0000 http://prevential.com/?p=869#comment-1130 The human brain operates in a very visual way. You may think you can comprehend numbers, but they are an abstract concept that gets processed by the frontal cortex after passing through the visual system. I would ditch the numbers all together and go for a purely visual medium - just show a pile of sugar cubes next to the bottle and ask a single question: Do you really want this? Patrick The human brain operates in a very visual way. You may think you can comprehend numbers, but they are an abstract concept that gets processed by the frontal cortex after passing through the visual system.

I would ditch the numbers all together and go for a purely visual medium – just show a pile of sugar cubes next to the bottle and ask a single question: Do you really want this?

Patrick

]]> By: Derek http://prevential.com/poland-spring-case-study-how-to-craft-persuasive-messages/#comment-1129 Derek Mon, 19 Jan 2009 22:19:34 +0000 http://prevential.com/?p=869#comment-1129 @Anthony What do you mean by taint? @Anthony What do you mean by taint?

]]> By: Derek http://prevential.com/poland-spring-case-study-how-to-craft-persuasive-messages/#comment-1126 Derek Mon, 19 Jan 2009 09:46:00 +0000 http://prevential.com/?p=869#comment-1126 @Trey While I think you may be right about people using Math, it still doesn't make you feel like "oh, wow, what a surprise." With the 3,500 calorie comment, at least most people will say "I never knew that.." @Trey While I think you may be right about people using Math, it still doesn’t make you feel like “oh, wow, what a surprise.” With the 3,500 calorie comment, at least most people will say “I never knew that..”

]]> By: Anthony Coffee http://prevential.com/poland-spring-case-study-how-to-craft-persuasive-messages/#comment-1125 Anthony Coffee Mon, 19 Jan 2009 09:03:18 +0000 http://prevential.com/?p=869#comment-1125 Poland Spring is the best for you bottled water. I find it very strange that their slogan would be so taint. Poland Spring is the best for you bottled water. I find it very strange that their slogan would be so taint.

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