If you follow me on Twitter, you know I was at SocComm today — Jeff Pulver’s conference on Social Communication. There were many great speakers and I will be posting videos, summaries, and articles over the next few days to share this priceless information with you. So, check back daily.
Shelly Palmer on Value and Wealth
Here is what you’ll learn from his keynote:
- Learn what the Jerry Garcia effect is and how it built their empire
- Learn the 4 currencies online and how it applies to business
Here are some highlights from Shelly Palmer’s keynote:
- Value is simple, but translating it into wealth isn’t. Skype, a ton of value, but no profit. Twitter, a ton of value, but they haven’t made a penny.
- There are different currencies online: 1) Attention, 2) Intention, 3) Fame, and 4) Street Cred.
- Do something you love, but you need to translate it to wealth.
- When you’re inside the walls of a gatekeeper, it isn’t that bad. When you’re outside, it sucks.
Want More Shelly Palmer?
Why don’t you check out his video blog?
{ 3 comments… read them below or add one }
Shelly,
Thank’s for the video of your keynote speech. More great insight.
Never thought about the Dead that way
@Marvin That dead reference was great. It was one of my favorite analogies of the day.
brilliant as always. but let me ask you this. vis a vis biz, if the internet is really just an advertising tool, is that so bad? no one mistakes the tv or radio or print ad for the product – it represents and sells the product. the ad itself isn’t valuable but it performs a valuable service – bringing attention to the product/service/person. add to it that you can then follow a link to a site and make a purchase. all good for biz. so the cheesy clip incites you to buy the polished dvd – just as the underground tape brought you to the dead’s albums…