Comments on: Why Einstein Became Immortal (and how your company can join him)

By: Chaalz - Just Too Logical

Chaalz - Just Too Logical — Wed, 01 Apr 2009 12:49:01 +0000

@Chad Levitt – Couldn’t agree more. If your criteria for starting is that your idea must be original, then you’ll never start. You may not be the biggest/best in your field, but lets be honest, most of us would be quite happy creating and then selling a company for lets say $10 million (which is enough to retire on).

I’ll reiterate that confidence is also a big factor. Einstein didn’t let rejection break his confidence in himself. Many people do. I really wonder how many great ideas are out there right now stuck in the “what if” phase. I’ll write a blog about this specific topic in a couple days.

By: Derek

Derek — Mon, 05 Jan 2009 21:38:50 +0000

@James I’m sure you get my point. Most people wouldn’t know that. I looked it up the other day and I still forgot his name.

By: James

James — Mon, 05 Jan 2009 16:16:36 +0000

I think Polio Vaccine was Saulk (Spelling) but I probably just read that in Outliers and jogged my memory. I love the smash your brand test, I’m gonna go destroy the contents of my fridge to figure out which purchases aren’t worthy.

By: Derek

Derek — Mon, 05 Jan 2009 00:27:16 +0000

@Dee Isn’t it? However, this is a great opportunity for people to make themselves different. If they really have the best customer service, people will thank them for it.

By: Dee Langdon - BloggerNewbie

Dee Langdon - BloggerNewbie — Sun, 04 Jan 2009 21:02:07 +0000

It’s a sad commentary about our society that good customer service is “extra”, it should be expected.

By: Derek

Derek — Sun, 04 Jan 2009 20:19:41 +0000

@Sharon Thank you and yes, we both need to keep moving forward!

@Chad Isn’t it a shame? How can companies make differentiation a main goal, but fail to implement it. It just doesn’t make sense. However, I guess this is why there are so few standout companies.

By: Chad Levitt

Chad Levitt — Sun, 04 Jan 2009 18:00:48 +0000

Differentiation is talked about often but rarely executed. I think most people get caught up in developing the next greatest idea, when they should just focus on improving an existing one. Let’s be serious, most ideas have already been thought of, but there are many that need improvement and that small difference makes it your own. Derek described this phenomena perfectly!

If your having trouble thinking of that small difference to take your idea over the top, go back to what your passionate about and add that to the equation. You will probably find something unique that you can offer that will differentiate you from the pack.

Any thoughts out there?

Nice post Derek!

By: sharon

sharon — Sun, 04 Jan 2009 17:40:05 +0000

Thumbs up to this post! You have delivered a great lesson here, and I am subscribing. Keep moving forward- I really liked that because if you are not moving forward then you are really going backwards.. so keep moving..

By: Derek

Derek — Sun, 04 Jan 2009 16:34:26 +0000

@Yak and getting noticed naturally is much harder than people think. You don’t want to just “get noticed,” you want to “get noticed” in the most positive light possible.

By: Yak!

Yak! — Sun, 04 Jan 2009 16:20:13 +0000

“If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.” – Leo Burnett