Comments on: Gary Vaynerchuk Case Study: The Mom and Pop Advantage

By: Everything’s Local « Bloeb's Blog

Everything’s Local « Bloeb's Blog — Mon, 05 Dec 2011 17:01:03 +0000

[...] talks about the importance of customer service and treating your customers like you would in a mom and pop store. It’s important in the age of social media to give your customers a memorable experience, [...]

By: Beverage Marketing Group @BIG » Blog Archive » How Bloggers Helped Brewdog Increase Sales Substantially

Thu, 06 Aug 2009 07:56:15 +0000

[...] promotion worked well because it added a personal touch to a distant company. As I mentioned in the Mom & Pop Advantage, customers today yearn for this personal touch and this leads me to my next big [...]

By: How You Can Go Viral On Twitter — Just Like I Did

How You Can Go Viral On Twitter — Just Like I Did — Sun, 05 Apr 2009 17:51:46 +0000

[...] Influence – You may remember my Gary Vaynerchuk articles. They borrowed influence from Gary Vaynerchuk and since it was good content, [...]

By: How to Encourage People to Jump on Your Business Bandwagon

How to Encourage People to Jump on Your Business Bandwagon — Mon, 16 Feb 2009 18:50:30 +0000

[...] be borrowing his influence to attract blog readers. Both attempts were successful — he tweeted both articles — because I added my own unique spin to his ideas. People jumped on the Gary Vaynerchuk [...]

By: Henie

Henie — Sun, 08 Feb 2009 23:08:54 +0000

Hi Derek!

Found you via Lance’s site! Nice to meet you!

Your post caught my eye because of Gary’s name! While I don’t know Gary on a personal level (yet), he truly is the “mom and pop” essence out there! I’ve been following him and I personally take his advice, run with it and put it into play! Not only is he a wealth of information, he has the energy level that would put an electric storm to shame! Oh, and he does respond on an individual basis.

Thank you for a great post and for sharing your insights about Gary so we can all continue to learn from it!

Best Always,
Henie

By: JamminredheadEd

JamminredheadEd — Tue, 03 Feb 2009 14:38:05 +0000

“Mom ‘n’ Pop” shops really do have it going on. It’s great to walk in to a place where “everyone knows your name” and even if they don’t, they know your face, your favorites and ask “how’ve you been?” or say “It’s been a while!”. With great sadness, in the past few years my fiance and I have seen some of our favorite MnP’s close. They were such great places that we feel that we’ve lost dear friends. Any business that can garner that kind of loyalty with a solid business plan, has a bright future.

By: How Bloggers Helped Brewdog Increase Sales Substantially

How Bloggers Helped Brewdog Increase Sales Substantially — Sun, 01 Feb 2009 21:43:50 +0000

By: John Sheridan

John Sheridan — Mon, 26 Jan 2009 11:45:09 +0000

LOL, Gary!

‘Mom and Pop’ is a great metaphor. I think the key there, is customers know they are doing business with a real person first, and a company second.

Social media fits as a tool perfectly.

By: Chelsea B

Chelsea B — Mon, 19 Jan 2009 19:52:46 +0000

Great article. Getting in touch with an actual person is so rare these days, and I think it’s remarkable that Gary manages to keep up on it by himself. Very ambitious, but it has certainly paid off. Mom & pop customer service is one of the things that makes people fall in love with readMedia. More often than not if you call in you’ll be talking to “Chels”

By: Paddy

Paddy — Mon, 19 Jan 2009 00:13:27 +0000

Great article Derek!

Gary certainly has brought that mom and pop factor to the Internet. it’s such a shame that more people don’t. Nothing annoys me more than emailing someone, especially customer service, and getting no reply.

Keep up the good work!