Comments on: Gary Vaynerchuk Case Study: The Mom and Pop Advantage http://prevential.com/success-factors-gary-vaynerchuk/ Success Doesn't Come In A Bottle Sat, 13 Mar 2010 05:44:23 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Beverage Marketing Group @BIG » Blog Archive » How Bloggers Helped Brewdog Increase Sales Substantially http://prevential.com/success-factors-gary-vaynerchuk/#comment-2478 Beverage Marketing Group @BIG » Blog Archive » How Bloggers Helped Brewdog Increase Sales Substantially Thu, 06 Aug 2009 07:56:15 +0000 http://prevential.com/?p=844#comment-2478 [...] promotion worked well because it added a personal touch to a distant company. As I mentioned in the Mom & Pop Advantage, customers today yearn for this personal touch and this leads me to my next big [...] [...] promotion worked well because it added a personal touch to a distant company. As I mentioned in the Mom & Pop Advantage, customers today yearn for this personal touch and this leads me to my next big [...]

]]> By: How You Can Go Viral On Twitter — Just Like I Did http://prevential.com/success-factors-gary-vaynerchuk/#comment-1637 How You Can Go Viral On Twitter — Just Like I Did Sun, 05 Apr 2009 17:51:46 +0000 http://prevential.com/?p=844#comment-1637 [...] Influence - You may remember my Gary Vaynerchuk articles. They borrowed influence from Gary Vaynerchuk and since it was good content, [...] [...] Influence – You may remember my Gary Vaynerchuk articles. They borrowed influence from Gary Vaynerchuk and since it was good content, [...]

]]> By: How to Encourage People to Jump on Your Business Bandwagon http://prevential.com/success-factors-gary-vaynerchuk/#comment-1409 How to Encourage People to Jump on Your Business Bandwagon Mon, 16 Feb 2009 18:50:30 +0000 http://prevential.com/?p=844#comment-1409 [...] be borrowing his influence to attract blog readers. Both attempts were successful — he tweeted both articles — because I added my own unique spin to his ideas. People jumped on the Gary Vaynerchuk [...] [...] be borrowing his influence to attract blog readers. Both attempts were successful — he tweeted both articles — because I added my own unique spin to his ideas. People jumped on the Gary Vaynerchuk [...]

]]> By: Henie http://prevential.com/success-factors-gary-vaynerchuk/#comment-1325 Henie Sun, 08 Feb 2009 23:08:54 +0000 http://prevential.com/?p=844#comment-1325 Hi Derek! Found you via Lance's site! Nice to meet you! :) Your post caught my eye because of Gary's name! While I don't know Gary on a personal level (yet), he truly is the "mom and pop" essence out there! I've been following him and I personally take his advice, run with it and put it into play! Not only is he a wealth of information, he has the energy level that would put an electric storm to shame! Oh, and he does respond on an individual basis. Thank you for a great post and for sharing your insights about Gary so we can all continue to learn from it! Best Always, Henie Hi Derek!

Found you via Lance’s site! Nice to meet you! :)

Your post caught my eye because of Gary’s name! While I don’t know Gary on a personal level (yet), he truly is the “mom and pop” essence out there! I’ve been following him and I personally take his advice, run with it and put it into play! Not only is he a wealth of information, he has the energy level that would put an electric storm to shame! Oh, and he does respond on an individual basis.

Thank you for a great post and for sharing your insights about Gary so we can all continue to learn from it!

Best Always,
Henie

]]> By: JamminredheadEd http://prevential.com/success-factors-gary-vaynerchuk/#comment-1267 JamminredheadEd Tue, 03 Feb 2009 14:38:05 +0000 http://prevential.com/?p=844#comment-1267 "Mom 'n' Pop" shops really do have it going on. It's great to walk in to a place where "everyone knows your name" and even if they don't, they know your face, your favorites and ask "how've you been?" or say "It's been a while!". With great sadness, in the past few years my fiance and I have seen some of our favorite MnP's close. They were such great places that we feel that we've lost dear friends. Any business that can garner that kind of loyalty with a solid business plan, has a bright future. “Mom ‘n’ Pop” shops really do have it going on. It’s great to walk in to a place where “everyone knows your name” and even if they don’t, they know your face, your favorites and ask “how’ve you been?” or say “It’s been a while!”. With great sadness, in the past few years my fiance and I have seen some of our favorite MnP’s close. They were such great places that we feel that we’ve lost dear friends. Any business that can garner that kind of loyalty with a solid business plan, has a bright future.

]]> By: How Bloggers Helped Brewdog Increase Sales Substantially http://prevential.com/success-factors-gary-vaynerchuk/#comment-1252 How Bloggers Helped Brewdog Increase Sales Substantially Sun, 01 Feb 2009 21:43:50 +0000 http://prevential.com/?p=844#comment-1252 [...] promotion worked well because it added a personal touch to a distant company. As I mentioned in the Mom & Pop Advantage, customers today yearn for this personal touch and this leads me to my next big [...] [...] promotion worked well because it added a personal touch to a distant company. As I mentioned in the Mom & Pop Advantage, customers today yearn for this personal touch and this leads me to my next big [...]

]]> By: John Sheridan http://prevential.com/success-factors-gary-vaynerchuk/#comment-1192 John Sheridan Mon, 26 Jan 2009 11:45:09 +0000 http://prevential.com/?p=844#comment-1192 LOL, Gary! 'Mom and Pop' is a great metaphor. I think the key there, is customers know they are doing business with a real person first, and a company second. Social media fits as a tool perfectly. LOL, Gary!

‘Mom and Pop’ is a great metaphor. I think the key there, is customers know they are doing business with a real person first, and a company second.

Social media fits as a tool perfectly.

]]> By: Chelsea B http://prevential.com/success-factors-gary-vaynerchuk/#comment-1128 Chelsea B Mon, 19 Jan 2009 19:52:46 +0000 http://prevential.com/?p=844#comment-1128 Great article. Getting in touch with an actual person is so rare these days, and I think it's remarkable that Gary manages to keep up on it by himself. Very ambitious, but it has certainly paid off. Mom & pop customer service is one of the things that makes people fall in love with readMedia. More often than not if you call in you'll be talking to "Chels" Great article. Getting in touch with an actual person is so rare these days, and I think it’s remarkable that Gary manages to keep up on it by himself. Very ambitious, but it has certainly paid off. Mom & pop customer service is one of the things that makes people fall in love with readMedia. More often than not if you call in you’ll be talking to “Chels”

]]> By: Paddy http://prevential.com/success-factors-gary-vaynerchuk/#comment-1122 Paddy Mon, 19 Jan 2009 00:13:27 +0000 http://prevential.com/?p=844#comment-1122 Great article Derek! Gary certainly has brought that mom and pop factor to the Internet. it's such a shame that more people don't. Nothing annoys me more than emailing someone, especially customer service, and getting no reply. Keep up the good work! Great article Derek!

Gary certainly has brought that mom and pop factor to the Internet. it’s such a shame that more people don’t. Nothing annoys me more than emailing someone, especially customer service, and getting no reply.

Keep up the good work!

]]> By: Davide Di Cillo http://prevential.com/success-factors-gary-vaynerchuk/#comment-1110 Davide Di Cillo Sat, 17 Jan 2009 18:59:27 +0000 http://prevential.com/?p=844#comment-1110 This is so true! I love to go to the same small restaurant cause they know me. Small things like knowing what you are going to drink or what small changes you like for you food make you feel special. This is so true! I love to go to the same small restaurant cause they know me. Small things like knowing what you are going to drink or what small changes you like for you food make you feel special.

]]>