Prevential offers Success Factors to help rewire your business and personal life for success. Please check back for a  new “Success Factors” article daily in January 2009.

Remember the old saying, “Never put all your eggs in one basket?” People believed that options were the key to success. Unfortunately, they had it all wrong.

They meant well, but they taught us to divide our free time across several “baskets.” The lack of focus prevented us from developing one basket substantially, which created an army of mediocre people doing mediocre things.

When the great Chinese General, Xiang Yu, burned his own ships the night before a battle with the Qin dynasty, he eliminated the “we could always retreat” basket. In Predictably Irrational, Dan Ariely notes that Xiang’s troops were scared, but since they were left with no choice, they had to fight. They ended up winning nine consecutive battles against overwhelming odds.

Xiang put his eggs in one basket and his troops accomplished the impossible. Luckily, you can apply this to your life and business without the fire and the blood shed. You need to rewire your brain and realize that options and diversity is not the answer. You need to “put all of your eggs in one basket and then watch that basket” (Andrew Carnegie).

But why do you need to focus on one basket?

10,000 Hours

Have you heard of the 10,000 hour rule (Malcolm Gladwell made it famous in Outliers)? K. Anders Ericsson and his associates found that elite music performers all had one thing in common and that was 10,000 hours of practice. It didn’t matter how “talented” they were, it just mattered how much time they spent practicing.

10,000 hours is a huge amount of time and it will be impossible to accomplish without focus. You simply can’t give 10,000 hours to every opportunity because there is only 24 hours a day.

This rule also applies to business and success.

It takes a long time to perfect a product and a business plan. Without initial focus, your company may struggle with several mediocre products that will never make a difference.

When McDonalds first started, they used to sell several different products. Once they realized that Hamburgers were the key to their success, they eliminated everything else. They focused on their core product and now you can see what happened with McDonalds.

Or, how about the story of Apple? When Steve Jobs resumed as CEO, Apple was floundering. They had tons of products and zero focus. Steve Jobs began canceling entire departments and brought Apple back its profitability and now you all have iTunes and iPhones and iPods.

So ask yourself, are you focusing on your core product or main opportunity? Are you giving one project all of your time and dedication? If not, it is time to reconsider and you may experience breakaway growth.

Deliberate Practice

Now that you know you need 10,000 hours of practice and complete focus, this doesn’t mean you can just start logging hours and expect success. It is possible to log 5,000 hours and have them equal 1 hour of practice.

In “Talent is Overrated,” Geoff Colvin talks about Deliberate Practice. The practice that makes you so tired and exhausted that you can only do it a few hours a day. This is what you need 10,000 hours of. You can’t simply do the same thing day in and day out and expect to get better. You need to push yourself beyond your limits and count those hours.

A friend of mine who is an executive officer at a Fortune 100 company was talking to me about recruiting and how to hire the perfect employee. He said something like, “you need to hire someone with 10 years of experience, not 10 years of the same one year of experience.” Or, in short, you need to hire someone who develops their career because the development shows successful deliberate practice.

From a business perspective, you can’t focus on one product and never make improvements. You need to constantly lower the price, improve usability, or add effectiveness. If you don’t, you may join the ranks of the other floundering companies in this competitive world.

So, if you recently began to focus on one thing and one thing only, what are you doing to ensure that you are pushing yourself to your limits? Are you improving the quality and efficiency of your company and products? Are you expanding your market reach?

Success Factors Spotlight

Throughout the “Success Factors” blog series you will see “Success Factors Spotlight.” This is where you will see real life examples of companies, people, or blogs that will benefit or have benefited from the ideas we talked about in the article.

We talked about Apple and about McDonalds, but what about the small business owners today? Are they carving out their niche by focusing on a single product and developing it relentlessly?

Yes they are.

Have you heard of Chris Pearson? He’s the guy behind the new Wordpress Theme called Thesis. It was released early 2008 and it has been revised and updated no less than 7 times. Most designers create a theme, release it, and forget about it, but not Chris. He continues to support Thesis and now you can see many well known blogs using it.

But do you think his success was an accident? Do you think Thesis became one of the most popular Wordpress themes because Chris got lucky?

Chris built Thesis with a ton of experience under his belt. He created four wildly popular Wordpress themes prior to it (Cutline, Pressrow, Neoclassical, and Copyblogger), so he knew where to start. However, the most important thing contributing to his success was his intent focus on developing the best Wordpress theme on the internet.

In short, Thesis became popular because of Chris Pearson’s single basket. He picked the Wordpress theme basket and put all of his eggs in it. So, if you’re looking to experience breakaway growth, you need to take a page from Chris Pearson’s book and focus on one basket. Then, continue to watch that basket to ensure you continue to do it right over the course of the product’s life.

What Do You Think?

Leave a comment and lets start a discussion.

Related posts:

1. How to Set and Achieve Business Goals
2. What’s Important Now?
3. Why Einstein Became Immortal
   (and how your company can join him)

Photo Courtesy of Mike Baird

Almost the entire world relies on experts. We listen to experts talking about our economy, our health, our businesses, and everything else. They say what can or can’t be done and why. They give their “expert” opinion and many people change their life because of it. We blindly follow these opinionated experts and I’m here to say it makes no sense.

We cherish the “wisdom” and “insight” of the experts, yet they are usually wrong. Do you remember when the mainstream media experts considered blogging a joke? They considered it unprofessional, biased, and just plain amateur. Now, they’re tripping over themselves to participate in what the novices started.

Novices are changing the world and the old-school experts don’t know what to do about it. So, are you ready to join us on the fringes?

Novices and New Success

Novices are becoming more successful and have more influence. They are going to further change traditional business and there is nothing people can do about it. The internet and blogging gives everyone a voice and if you’re not participating, good! They don’t want to use your success for their gain anyway.

Now, change every “they” above to “we” because we are going to fuel this change and become the new success.

We change the way people think because we have innovative / non-conventional ideas. While we don’t have years of experience, we don’t have what Chip and Dan Heath call the “curse of knowledge.” We are not stuck in our ways and we are dying to find new ways of doing business.

But what can we do to become successful novices? How can we join the revolution?

Challenge the Experts

If you are looking to become successful, you need to do exactly what the experts say can’t be done. Just find out what they think is impossible and do it.

Seth Godin, Chris Sharma, and Rock Climbing

When I was reading Seth Godin’s Tribes, he talked about rock climbing. The right way to climb rocks was by keeping two limbs on the wall at anytime. It was safe, accepted, and supposedly the right way to do it.

At least that’s what all the experts said.

Then, a man named Chris Sharma changed the way people climbed rocks. Instead of holding onto the wall, he jumps. Impossible rock formations became possible. Just imagine if he listened to the experts.

Comic Books and Business Plans

One of my friends had to write a business plan for a college class. He chose to write one for a comic shop and presented it to a panel of experts. They said it would never work.

Take a guess what happened.

He used the business plan, started the comic book shop, and has ran it for the past 15 years. Just imagine if he listened to the experts.

Blogging and My Success

When I started blogging, I came across opposition from many family members. They didn’t understand the internet or blogging and pushed for me to “get a real job.” They thought I was avoiding reality, but let me tell you that they sure are kicking themselves right now.

Almost everything I have right now I attribute to blogging. I bought a nice co-op with blogging money, I pay my bills with blogging money, and pretty much everything I own is a result of blogging money. Just imagine if I listened to the experts. I would have nothing.

The point is that once you get used to challenging the experts, there is nothing that can stop you. It does not matter what you do because you will be looking at the impossible and trying to solve it. You may fail along the way, but at least you’re trying and if you keep trying, you will join the newly successful.

Accept Novice Fear

Doing something new can be frightening, but it is essential to join the newly successful.

Worst Case Scenario

Just think about the worst case scenario. What would happen if you challenge what people believe to be true? What would happen if you take a stance and hold your ground? Do you really risk anything other than being guilty of expressing what you believe?

Absolutely not.

You can only wear another man’s costume for so long before you want to break free and express yourself. So, why torture yourself?

Best Case Scenario

Now, just think about the best case scenario. How would you feel if you change the world? How would you deal with the success associated with proving the impossible possible?

In a world where we have billions of people there are others who feel the same way you do. Luckily, we have the internet and you can find these people. If you are putting yourself out there and working to change the accepted norms, you will build a following. This applies to business owners, large corporations, and people since it does not matter if you’re writing a blog, selling cars, or drudging away in an office because if you are doing what you feel, you will be happy and other people will find you.

So, what I am trying to say is, you have nothing to be scared of. There are people out there just like you, or, who think the same way you do and will absolutely love what you have to say, sell, or do.

Do Something (anything)

If you aren’t doing anything, you might as well be doing nothing. If you’re not looking for a way to change or differentiate, you are sitting on a growth plateau and you will remain there forever. If you want to join the new success you need to be doing something new and making it your life.

Don’t get me wrong. You can keep a corporate job and still do something new. There are 24 hours in a day and you really don’t have to watch the news or American Idol. You need to use your time wisely and accomplish something. You need to stop being busy and start being productive.

But what can you start doing?

• You can start a blog
• You can start recording videos to Youtube
• You can start reading books
• You can start writing books
• You can start reading blogs
• You can start commenting on blogs
• You can start selling your junk on eBay
• You can start tutoring people
• You can start teaching people
• You can start learning to do your job better
• You can start reading Prevential.com regularly
• You can e-mail your favorite writers

The bottom line is you can do anything. Just start doing it, commit yourself to it, and adapt along the way because your big ideas are meaningless without action.

Start Today

You are extremely lucky to be reading this article because that means you are part of the minority. You are here looking up how to join the newly successful, which means you’re 100 steps ahead of the rest of the population. As a matter of fact, I am so happy that you are here reading this that you should e-mail me right now because I will help you get started today.

Just remember, you can’t start Step 2 until you complete Step 1. So, get to it.

Related posts:

1. What Does It Take To
   Become A Successful Blogger?
2. Why Einstein Became Immortal
   (and how your company can join him)
3. Benjamin Franklin’s
   Top 5 Tips on Becoming Successful