How I Used Twitter to
Earn 34,771 Unique Web Hits

by Derek

Twitter Bird

You’re about to learn the tactics I used to write a blog post that went viral on Twitter.

And, this was a VIRAL blog post. It was sent to around 300,000 Twitter Feeds.

Want to know the best part? This all happened when I had less than 300 followers on Twitter — my profile clearly didn’t do the work.

First, let me set the record straight. Of those 300,000 Twitter Feeds, only ~ 30,000 people clicked over to my website. But, who would turn down 30,000 unique visits?

Now, here’s how I did it.

1. Talk About Twitter

Did you know that more than 40% of the most retweeted URLs are about Twitter? Just head over to Retweetist and take a look at the top 100 retweeted links.

This won’t change in the near-term because Tweeters are vain (and who could blame us? this service rocks!). And, in the long-term, it won’t change either. Just take a look at Digg. The Digg community still loves articles about Digg. Fark? They love Fark.

Tip 1: So if you want to go viral on Twitter, write about Twitter. That’s what I did and it worked.

WARNING: You need great content. Learn more about this in Tip 5.

2. Promote Other Services

When your article starts to see some traffic, make sure you slap a Delicious or Digg button on the page.

Most people have been using the “Tweet This” button, but I’m not sold on its’ usefulness. Tweets are great, but I prefer links. And, when you hit the Digg or Delicious home page, you get links AND traffic for a lifetime.

For example, when my article started receiving some traffic from Twitter, I used a Delicious button — I got to the homepage within a few hours. This resulted in more tweets, 10-20 links, and thousands of visitors.

Tip 2: Don’t limit your options to just Twitter. Pick one other service to promote heavily. If you land on the Delicious home page, don’t be afraid to switch it up to Digg… This is how you leverage success.

3. Use Copywriting Templates

There is a reason why expert Copywriters make a ton of money. Their tactics persuade people. And, these same tactics work on Tweeple.

Copywriters pack a lot of punch in their short headlines. This premium on concise writing is perfect for Twitter because we only have 140 characters. So, when you title your articles, you should use the sure-fire copywriting templates that work. Here are three examples:

  • How to [Blank] on Twitter
  • [3, 5, 7, or 10] Ways Twitter Helps [Blank]
  • Little Known Ways to [Blank] on Twitter

If you want more examples, look at Brian Clark’s Magnetic Headlines series and add “on Twitter” to any of the templates.

Tip 3: Copywriters know how to make people act. Study and use their tactics.

4. Ask for Tweets

I started my snowball by asking people to Tweet my article — and they did. But, please don’t mistaken that for spam everyone. I asked people I had rapport with and they were happy to help.

Or, you could try another method for asking for tweets…

You could include (pls ReTweet) in your Twitter Headline. This call to action lets your opt-in followers know that you would like them to retweet your article (you may think this sounds like begging, but it is no different from a “Tweet This” button).

Tip 4: Twitter is a great community. They won’t mind helping you out if you ask.

5. Create Comprehensive Content

You have heard this before. But, when you’re writing for Twitter, the rules change. If you want people to Tweet your article, you need to create a complete resource — something people NEED to Tweet.

In my Twitter Tips article, I created a comprehensive list of resources that help people improve their Twitter game. And, please note how I divided the entire post into small sections (chapters).

Since comprehensive resources require time, sections allow your reader to divide that time up how they see fit. And, take a guess how they get back to the article? They favorite it for later reference.

Unfortunately, some people can’t create comprehensive resources. So, here are some other examples of content that works on Twitter:

  • Be Contrary – It’s easy to say what other people say, but as the saying goes… “only a dead fish swims with the stream all the time.” So, if you want to be comprehensive, ensure that you say something different.
  • Break News – This is a no-brainer. If you break news, your article will get credit for it. I won’t go into much detail here because this is not within all of our capabilities.
  • Borrow Influence - You may remember my Gary Vaynerchuk articles. They borrowed influence from Gary Vaynerchuk and since it was good content, people tweeted it (including Gary Himself).

Tip 5: Pick one of the above types of content and create it.

Is This The Real Deal?

That is the first question I would ask too.

But, I’m certain these tactics work because they worked for my good friend Gyutae Park of Winning the Web.

And, he just wrote a similar article where he talks about how he received 35,967 hits to his website in 14 days

I Challenge You…

…to use these five tips on your next blog post. Remember, this is exactly what I did and I received more than 30,000 unique visitors.

Want More Viral Twitter Tips?

If you found this article useful, I suggest you get these articles delivered straight to your email inbox. This will ensure that you don’t miss any great tips and tactics.

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{ 21 comments… read them below or add one }

1 Stephen - Rat Race Trap April 5, 2009 at 1:01 pm

Derek, this is wonderful advice. It is clear and straightforward. Your suggestion about using the tactics of talented copywriters is great. Why not do what the experts do? Twitter is great in that it forces you to be clear and to the point quickly. What the hell are those Japanese poems called that make you write them in 17 syllables? I had a mind fart so I guess it’s time to say goodbye. Love the new approach you are taking here.

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2 Derek April 5, 2009 at 1:32 pm

You’re talking about the Haiku… And, with regard tot he copywriting tip. That’s a great one. Today, one of the blogs I still read regularly is Copyblogger.com.

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3 Happiness Is Better April 5, 2009 at 6:25 pm

Great stuff! I really like that you mentioned being a contrarian. I wonder why people love contrarians?

Pretty awesome that you were able to get 30,000 visitors off of having only 300 followers. Apparently you are doing something right and people need to read this post!

-Dustin

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4 Derek April 5, 2009 at 6:52 pm

People love contrarians because contrarians stand out. They’re what Seth Godin calls the “Purple Cow.” Since it’s different, people remember it. Whereas when its the same, it’s just more white noise…

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5 information April 5, 2009 at 6:59 pm

How about writers like me? I don’t usually write articles about twitter. But its good to know that most retweets are about twitter.

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6 Derek April 5, 2009 at 7:28 pm

It doesn’t HAVE to be about Twitter. It just helps. You can look at the other types of content that work… Resources, Breaking News, Contrarian Style, and Borrow Influence.

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7 Mike Darnell April 6, 2009 at 2:40 am

Great post – I’m glad I read it despite the fact that I found your email invitation slightly too direct… ; )

I had pretty much the same experience with the Twitter post I put up on my job’s blog – http://blog.headup.com/2009/02/yo-tweeps-check-headup-on-twitter

This post was picked up by both @Scobleizer & @JeffPulver which led to a real traffic bonanza….

I’ll definitely try out your techniques some time soon.
: )
Cheers,
Mike
“I tweet @pop_art”

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8 Derek April 6, 2009 at 7:25 pm

How many uniques did you get?

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9 Nathalie Lussier April 6, 2009 at 7:59 am

Great job Derek and thanks for sharing it with all of us. I think I’m a little burned out on all of the “about twitter” tweets I see. But I think you’re right, everyone still wants to learn more about twitter, so it’s not going to change anytime soon!

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10 Derek April 6, 2009 at 7:26 pm

The Twitter Frenzy can get out of hand, but there are some people… like me :-D that produce stuff that other people don’t write about it. So, I hope you found this particular article useful!

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11 Rick Cooper, The Attraction Marketing Expert April 6, 2009 at 11:32 am

Great post Derek. I loved what you said about copywriting templates. That’s a great strategy. I also enjoyed your tips for creating Comprehensive Content. Attraction Marketing relies on providing information people want and then communicating it in a way that attracts your ideal clients. @RickCooper

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12 Derek April 6, 2009 at 7:27 pm

Copywriting is key. I just spent a few hundred dollars ordering some great books on copywriting just so I could get better at it. We’ll see how that turns out.

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13 Omar Abid April 11, 2009 at 2:52 am

Hi, I have a twitter account with 14,000++ followers => (omarabid).
When I ask for RT, it generally got 8 or 12 Retwist, but in the traffic point, it don’t give more than 20 hits for the site or the page I sponsor.
Why this don’t work for me?

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14 Derek April 14, 2009 at 3:46 pm

I think your follower list isn’t as targeted as it should be. You might have 14,000 followers but it appears like many of them don’t have similar interests.

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15 Eric Su April 13, 2009 at 8:15 pm

thanks for the copywriting tips…I’ve used these simple tactics today and it works great.

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16 Derek April 14, 2009 at 3:46 pm

Did you see the new Headline Writing post I did? I go into more detail about copywriting… http://www.prevential.com/twitter-headlines

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17 quentin steele April 15, 2009 at 12:19 am

Derek
I discovered your blog via twitter on my PDA late at night. Now I should be going to bed, but instead I keep reading more and more of your posts!

Good job — keep up the good work!

Quentin Steele

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18 Derek April 15, 2009 at 3:52 pm

I’m sorry for taking the sleep from you :-D

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19 Tony April 28, 2009 at 2:10 pm

Very nice article. I still think the problem is firstly finding something unique to write about Twitter, and secondly getting your posts noticed. You also need to have a good following of fans for your blog(s) as well as a solid number of Twitter followers.

Being original and interesting gets harder every day, as does promoting your works.

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20 Steve May 19, 2009 at 9:21 am

My only question about this is, how can you tie Twitter to your particular niche? I guess, as I ask the question, I am starting to answer it. How to use Twitter to (whatever your niche is). Is that the right idea, for a start? Thanks for the great ideas!

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21 rvtwt August 3, 2009 at 11:39 pm

It looks to me like you

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